Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0277CB
RGB
2, 119, 203
HSL
205, 98%, 40%
HSB
205, 99%, 80%
CMYK
99, 41, 0, 20
LAB
48, -3, -52
LCH
48, 52, 266
OKLCH
0.56, 0.16, 250
XYZ
17, 18, 59
LUV
48, -28, -77
HWB
205, 1%, 20%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.