Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
027AB6
RGB
2, 122, 182
HSL
200, 98%, 36%
HSB
200, 99%, 71%
CMYK
99, 33, 0, 29
LAB
48, -12, -40
LCH
48, 42, 254
OKLCH
0.55, 0.13, 241
XYZ
15, 17, 47
LUV
48, -31, -58
HWB
200, 1%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.