Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
027B87
RGB
2, 123, 135
HSL
185, 97%, 27%
HSB
185, 99%, 53%
CMYK
99, 9, 0, 47
LAB
47, -26, -15
LCH
47, 30, 210
OKLCH
0.53, 0.09, 207
XYZ
11, 16, 25
LUV
47, -35, -18
HWB
185, 1%, 47%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.