Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
027DDA
RGB
2, 125, 218
HSL
206, 98%, 43%
HSB
206, 99%, 85%
CMYK
99, 43, 0, 15
LAB
51, -2, -57
LCH
51, 57, 268
OKLCH
0.58, 0.17, 251
XYZ
20, 20, 69
LUV
51, -30, -85
HWB
206, 1%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.