Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0283F6
RGB
2, 131, 246
HSL
208, 98%, 49%
HSB
208, 99%, 96%
CMYK
99, 47, 0, 4
LAB
54, 4, -67
LCH
54, 67, 273
OKLCH
0.62, 0.20, 254
XYZ
25, 23, 90
LUV
54, -30, -102
HWB
208, 1%, 4%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.