Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
028ADA
RGB
2, 138, 218
HSL
202, 98%, 43%
HSB
202, 99%, 85%
CMYK
99, 37, 0, 15
LAB
55, -9, -50
LCH
55, 51, 260
OKLCH
0.61, 0.16, 245
XYZ
22, 23, 70
LUV
55, -34, -76
HWB
202, 1%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.