Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
028BD4
RGB
2, 139, 212
HSL
201, 98%, 42%
HSB
201, 99%, 83%
CMYK
99, 34, 0, 17
LAB
55, -11, -47
LCH
55, 48, 257
OKLCH
0.61, 0.15, 243
XYZ
21, 23, 66
LUV
55, -34, -70
HWB
201, 1%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.