Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
028CD7
RGB
2, 140, 215
HSL
201, 98%, 43%
HSB
201, 99%, 84%
CMYK
99, 35, 0, 16
LAB
55, -11, -48
LCH
55, 49, 257
OKLCH
0.62, 0.15, 243
XYZ
22, 24, 68
LUV
55, -35, -72
HWB
201, 1%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.