Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
028DB3
RGB
2, 141, 179
HSL
193, 98%, 35%
HSB
193, 99%, 70%
CMYK
99, 21, 0, 30
LAB
54, -22, -30
LCH
54, 37, 233
OKLCH
0.60, 0.11, 225
XYZ
18, 22, 46
LUV
54, -38, -41
HWB
193, 1%, 30%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.