Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
028DD2
RGB
2, 141, 210
HSL
200, 98%, 42%
HSB
200, 99%, 82%
CMYK
99, 33, 0, 18
LAB
55, -13, -45
LCH
55, 47, 254
OKLCH
0.62, 0.14, 241
XYZ
21, 24, 64
LUV
55, -35, -67
HWB
200, 1%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.