Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
028FCF
RGB
2, 143, 207
HSL
199, 98%, 41%
HSB
199, 99%, 81%
CMYK
99, 31, 0, 19
LAB
56, -15, -43
LCH
56, 45, 251
OKLCH
0.62, 0.14, 239
XYZ
21, 24, 63
LUV
56, -36, -63
HWB
199, 1%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.