Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0290DD
RGB
2, 144, 221
HSL
201, 98%, 44%
HSB
201, 99%, 87%
CMYK
99, 35, 0, 13
LAB
56, -11, -49
LCH
56, 50, 257
OKLCH
0.63, 0.15, 243
XYZ
23, 25, 72
LUV
56, -36, -74
HWB
201, 1%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.