Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0293F4
RGB
2, 147, 244
HSL
204, 98%, 48%
HSB
204, 99%, 96%
CMYK
99, 40, 0, 4
LAB
58, -5, -59
LCH
58, 59, 265
OKLCH
0.65, 0.18, 249
XYZ
27, 27, 89
LUV
58, -35, -90
HWB
204, 1%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.