Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0294F2
RGB
2, 148, 242
HSL
204, 98%, 48%
HSB
204, 99%, 95%
CMYK
99, 39, 0, 5
LAB
59, -7, -57
LCH
59, 58, 263
OKLCH
0.65, 0.17, 248
XYZ
27, 28, 88
LUV
59, -36, -88
HWB
204, 1%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.