Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0294FF
RGB
2, 148, 255
HSL
205, 100%, 50%
HSB
205, 99%, 100%
CMYK
99, 42, 0, 0
LAB
59, -2, -63
LCH
59, 63, 268
OKLCH
0.66, 0.19, 251
XYZ
29, 28, 99
LUV
59, -35, -98
HWB
205, 1%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.