Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02A5FB
RGB
2, 165, 251
HSL
201, 98%, 50%
HSB
201, 99%, 98%
CMYK
99, 34, 0, 2
LAB
64, -13, -54
LCH
64, 55, 257
OKLCH
0.69, 0.17, 243
XYZ
31, 34, 96
LUV
64, -40, -83
HWB
201, 1%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.