Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02ADFD
RGB
2, 173, 253
HSL
199, 98%, 50%
HSB
199, 99%, 99%
CMYK
99, 32, 0, 1
LAB
66, -16, -51
LCH
66, 53, 253
OKLCH
0.71, 0.16, 240
XYZ
33, 37, 98
LUV
66, -43, -79
HWB
199, 1%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.