Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02AEE6
RGB
2, 174, 230
HSL
195, 98%, 45%
HSB
195, 99%, 90%
CMYK
99, 24, 0, 10
LAB
66, -23, -39
LCH
66, 46, 239
OKLCH
0.70, 0.14, 230
XYZ
29, 36, 80
LUV
66, -45, -59
HWB
195, 1%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.