Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02B2F3
RGB
2, 178, 243
HSL
196, 98%, 48%
HSB
196, 99%, 95%
CMYK
99, 27, 0, 5
LAB
68, -21, -44
LCH
68, 49, 244
OKLCH
0.72, 0.15, 234
XYZ
32, 38, 90
LUV
68, -45, -66
HWB
196, 1%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.