Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02B4FF
RGB
2, 180, 255
HSL
198, 100%, 50%
HSB
198, 99%, 100%
CMYK
99, 29, 0, 0
LAB
69, -19, -49
LCH
69, 52, 249
OKLCH
0.73, 0.16, 237
XYZ
34, 40, 100
LUV
69, -45, -75
HWB
198, 1%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.