Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02B5DC
RGB
2, 181, 220
HSL
191, 98%, 44%
HSB
191, 99%, 86%
CMYK
99, 18, 0, 14
LAB
68, -29, -31
LCH
68, 43, 227
OKLCH
0.72, 0.13, 221
XYZ
29, 38, 74
LUV
68, -48, -44
HWB
191, 1%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.