Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02BDF6
RGB
2, 189, 246
HSL
194, 98%, 49%
HSB
194, 99%, 96%
CMYK
99, 23, 0, 4
LAB
71, -26, -40
LCH
71, 48, 237
OKLCH
0.75, 0.15, 229
XYZ
35, 43, 94
LUV
71, -49, -60
HWB
194, 1%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.