Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
03112C
RGB
3, 17, 44
HSL
220, 87%, 9%
HSB
220, 93%, 17%
CMYK
93, 61, 0, 83
LAB
5, 2, -20
LCH
5, 20, 277
OKLCH
0.18, 0.06, 260
XYZ
1, 1, 2
LUV
5, -2, -10
HWB
220, 1%, 83%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.