Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
031827
RGB
3, 24, 39
HSL
205, 86%, 8%
HSB
205, 92%, 15%
CMYK
92, 38, 0, 85
LAB
7, -4, -13
LCH
7, 13, 255
OKLCH
0.20, 0.04, 242
XYZ
1, 1, 2
LUV
7, -4, -8
HWB
205, 1%, 85%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.