Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
03182D
RGB
3, 24, 45
HSL
210, 88%, 9%
HSB
210, 93%, 18%
CMYK
93, 47, 0, 82
LAB
8, -2, -17
LCH
8, 17, 265
OKLCH
0.20, 0.05, 250
XYZ
1, 1, 3
LUV
8, -4, -11
HWB
210, 1%, 82%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.