Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
031A36
RGB
3, 26, 54
HSL
213, 89%, 11%
HSB
213, 94%, 21%
CMYK
94, 52, 0, 79
LAB
9, 1, -21
LCH
9, 21, 272
OKLCH
0.22, 0.06, 254
XYZ
1, 1, 4
LUV
9, -5, -15
HWB
213, 1%, 79%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.