Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
031A3D
RGB
3, 26, 61
HSL
216, 91%, 13%
HSB
216, 95%, 24%
CMYK
95, 57, 0, 76
LAB
9, 3, -26
LCH
9, 26, 278
OKLCH
0.22, 0.07, 258
XYZ
1, 1, 5
LUV
9, -5, -19
HWB
216, 1%, 76%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.