Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
031B41
RGB
3, 27, 65
HSL
217, 91%, 13%
HSB
217, 95%, 25%
CMYK
95, 58, 0, 75
LAB
10, 4, -27
LCH
10, 28, 279
OKLCH
0.23, 0.08, 259
XYZ
1, 1, 5
LUV
10, -5, -21
HWB
217, 1%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.