Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
031B45
RGB
3, 27, 69
HSL
218, 92%, 14%
HSB
218, 96%, 27%
CMYK
96, 61, 0, 73
LAB
10, 6, -30
LCH
10, 30, 281
OKLCH
0.23, 0.09, 260
XYZ
2, 1, 6
LUV
10, -5, -23
HWB
218, 1%, 73%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.