Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
031C38
RGB
3, 28, 56
HSL
212, 90%, 12%
HSB
212, 95%, 22%
CMYK
95, 50, 0, 78
LAB
10, 0, -21
LCH
10, 21, 270
OKLCH
0.23, 0.06, 253
XYZ
1, 1, 4
LUV
10, -5, -16
HWB
212, 1%, 78%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.