Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
031F2C
RGB
3, 31, 44
HSL
199, 87%, 9%
HSB
199, 93%, 17%
CMYK
93, 30, 0, 83
LAB
10, -7, -12
LCH
10, 14, 241
OKLCH
0.23, 0.04, 232
XYZ
1, 1, 3
LUV
10, -6, -9
HWB
199, 1%, 83%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.