Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
031F34
RGB
3, 31, 52
HSL
206, 89%, 11%
HSB
206, 94%, 20%
CMYK
94, 40, 0, 80
LAB
11, -4, -17
LCH
11, 18, 258
OKLCH
0.23, 0.05, 245
XYZ
1, 1, 3
LUV
11, -6, -13
HWB
206, 1%, 80%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.