Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
031F4E
RGB
3, 31, 78
HSL
218, 93%, 16%
HSB
218, 96%, 31%
CMYK
96, 60, 0, 69
LAB
12, 7, -33
LCH
12, 33, 282
OKLCH
0.25, 0.09, 260
XYZ
2, 2, 7
LUV
12, -6, -28
HWB
218, 1%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.