Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
03272C
RGB
3, 39, 44
HSL
187, 87%, 9%
HSB
187, 93%, 17%
CMYK
93, 11, 0, 83
LAB
13, -11, -7
LCH
13, 13, 212
OKLCH
0.25, 0.04, 208
XYZ
1, 2, 3
LUV
13, -9, -5
HWB
187, 1%, 83%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.