Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
03282F
RGB
3, 40, 47
HSL
190, 88%, 10%
HSB
190, 94%, 18%
CMYK
94, 15, 0, 82
LAB
14, -11, -9
LCH
14, 14, 218
OKLCH
0.26, 0.04, 213
XYZ
1, 2, 3
LUV
14, -10, -7
HWB
190, 1%, 82%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.