Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
032948
RGB
3, 41, 72
HSL
207, 92%, 15%
HSB
207, 96%, 28%
CMYK
96, 43, 0, 72
LAB
16, -3, -23
LCH
16, 24, 264
OKLCH
0.27, 0.07, 248
XYZ
2, 2, 6
LUV
16, -9, -23
HWB
207, 1%, 72%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.