Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
032A31
RGB
3, 42, 49
HSL
189, 88%, 10%
HSB
189, 94%, 19%
CMYK
94, 14, 0, 81
LAB
15, -12, -9
LCH
15, 14, 217
OKLCH
0.26, 0.04, 213
XYZ
1, 2, 3
LUV
15, -10, -7
HWB
189, 1%, 81%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.