Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
032A33
RGB
3, 42, 51
HSL
191, 89%, 11%
HSB
191, 94%, 20%
CMYK
94, 18, 0, 80
LAB
15, -11, -10
LCH
15, 15, 222
OKLCH
0.26, 0.04, 217
XYZ
1, 2, 3
LUV
15, -10, -8
HWB
191, 1%, 80%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.