Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
032D34
RGB
3, 45, 52
HSL
189, 89%, 11%
HSB
189, 94%, 20%
CMYK
94, 13, 0, 80
LAB
16, -12, -9
LCH
16, 15, 216
OKLCH
0.27, 0.05, 212
XYZ
2, 2, 4
LUV
16, -11, -7
HWB
189, 1%, 80%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.