Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
033364
RGB
3, 51, 100
HSL
210, 94%, 20%
HSB
210, 97%, 39%
CMYK
97, 49, 0, 61
LAB
21, 1, -34
LCH
21, 34, 272
OKLCH
0.32, 0.10, 254
XYZ
4, 3, 13
LUV
21, -11, -38
HWB
210, 1%, 61%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.