Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
03357A
RGB
3, 53, 122
HSL
215, 95%, 25%
HSB
215, 98%, 48%
CMYK
98, 57, 0, 52
LAB
23, 8, -44
LCH
23, 45, 281
OKLCH
0.35, 0.13, 259
XYZ
5, 4, 19
LUV
23, -11, -51
HWB
215, 1%, 52%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.