Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
033667
RGB
3, 54, 103
HSL
209, 94%, 21%
HSB
209, 97%, 40%
CMYK
97, 48, 0, 60
LAB
22, 1, -34
LCH
22, 34, 271
OKLCH
0.33, 0.10, 253
XYZ
4, 4, 13
LUV
22, -12, -39
HWB
209, 1%, 60%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.