Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
033A43
RGB
3, 58, 67
HSL
188, 91%, 14%
HSB
188, 96%, 26%
CMYK
96, 13, 0, 74
LAB
22, -14, -11
LCH
22, 18, 216
OKLCH
0.32, 0.05, 212
XYZ
3, 3, 6
LUV
22, -15, -10
HWB
188, 1%, 74%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.