Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
033B56
RGB
3, 59, 86
HSL
200, 93%, 17%
HSB
200, 97%, 34%
CMYK
97, 31, 0, 66
LAB
23, -9, -21
LCH
23, 23, 248
OKLCH
0.33, 0.07, 237
XYZ
3, 4, 9
LUV
23, -15, -24
HWB
200, 1%, 66%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.