Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
033B5B
RGB
3, 59, 91
HSL
202, 94%, 18%
HSB
202, 97%, 36%
CMYK
97, 35, 0, 64
LAB
23, -7, -24
LCH
23, 25, 254
OKLCH
0.34, 0.08, 241
XYZ
3, 4, 10
LUV
23, -14, -28
HWB
202, 1%, 64%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.