Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
033B65
RGB
3, 59, 101
HSL
206, 94%, 20%
HSB
206, 97%, 40%
CMYK
97, 42, 0, 60
LAB
23, -3, -30
LCH
23, 30, 264
OKLCH
0.34, 0.09, 248
XYZ
4, 4, 13
LUV
23, -14, -35
HWB
206, 1%, 60%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.