Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
033D6C
RGB
3, 61, 108
HSL
207, 95%, 22%
HSB
207, 97%, 42%
CMYK
97, 44, 0, 58
LAB
25, -2, -33
LCH
25, 33, 267
OKLCH
0.35, 0.10, 250
XYZ
4, 4, 15
LUV
25, -14, -39
HWB
207, 1%, 58%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.