Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
033D70
RGB
3, 61, 112
HSL
208, 95%, 23%
HSB
208, 97%, 44%
CMYK
97, 46, 0, 56
LAB
25, -1, -35
LCH
25, 35, 269
OKLCH
0.36, 0.10, 252
XYZ
5, 5, 16
LUV
25, -14, -42
HWB
208, 1%, 56%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.