Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
033F7B
RGB
3, 63, 123
HSL
210, 95%, 25%
HSB
210, 98%, 48%
CMYK
98, 49, 0, 52
LAB
26, 2, -40
LCH
26, 40, 273
OKLCH
0.37, 0.12, 254
XYZ
5, 5, 19
LUV
26, -14, -49
HWB
210, 1%, 52%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.