Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
034368
RGB
3, 67, 104
HSL
202, 94%, 21%
HSB
202, 97%, 41%
CMYK
97, 36, 0, 59
LAB
26, -7, -27
LCH
26, 28, 255
OKLCH
0.37, 0.09, 242
XYZ
5, 5, 14
LUV
26, -17, -33
HWB
202, 1%, 59%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.